The Future of Dynamic Ads in the Battle Against Ad Fatigue

On-Demand Webinar

Everyone knows that impactful creatives are crucial to running effective campaigns—Google says that 70% of the impact of a campaign comes from 30% of the creatives. So why is creative production so often under-resourced, and so much emphasis placed on other optimization routes that have a relatively small impact?

To discuss this, we invited James Sexton, our UK Head of GMP, and Paul Wilmore, our in-house Data Consultant. In this session they covered:

• The importance of relevancy & personalization
• Dynamic creatives—what they are and how they solve these problems
• How to get started with dynamic creatives using Google Marketing Platform
• Optimization, testing, and best practices