Programmatic advertising has been around for a few years now, however adoption has been slow by managers and businesses. There continues to be a disconnect on how programmatic works, the best approach to choosing your tech, and how to explain why you should be expanding in the channel to your leadership team.
This webinar will help you get a better understanding of not only what all comes into play when you decide to do programmatic advertising, but also how to explain and develop a successful pitch for your leadership team. Join experts from Brainlabs and Acquisio as they discuss all the things you need to know when you decide to leap into programmatic - from choosing platforms to leadership buy-in.
- How to pitch the channel knowledgeably
- The programmatic tech ecosystem and picking the right tech for you
- Upcoming changes you should start thinking about now