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The gaming industry is experiencing unstoppable growth, with the total market expected to be worth $213.3 billion by 2027 🎮
But, what is driving this success? It’s gaming brand's ability to cement themselves in modern culture, create enthusiastic communities and build true brand advocacy that defines trends.
Creators are key to success in this space and have no doubt contributed to the growing popularity of gaming. They act as trusted voices in product discovery and provide brands with real-time feedback - but not every brand is getting it right.
Whether you’re currently embedded in the gaming world or not, there is so much for marketers to learn about how we can create cut-through with more experimental, experiential, creative and immersive marketing campaigns to thrive on social and beyond.
In this session, we’ll deep dive into the dynamic world of gaming, revealing the strategies that make it a powerful force for audience engagement. You’ll get the chance to pick the brains of gaming experts from Ubisoft Mainz, Big Fish Games and Dovetail Games, as they share inspiration on how to level up in 2025...
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